Our Story

Since 2013, when we moved from Westchester to Playa del Rey, we have grown more and more enchanted by our little beach haven - the last of the “undiscovered” beach towns. Nestled between the beach, the lagoon, the marina, the Ballona Wetlands and the airport, we truly are in a unique pocket full of sunshine.
As locals, we wanted to make clothing that expresses that PDR pride!

I Heart Playa del Rey expresses Local Pride.

We want to give our customers fresh graphic products they won’t find anywhere else.